Hi! I’m Daisy.

I’m a Senior Product Designer (UI/UX) at PlanMember Financial Corporation, creating intuitive, accessible digital platforms that turn complex systems into human-centered experiences. My work is driven by problem-solving, collaboration, and thoughtful design that scales. Beyond my professional role, I volunteer with a faith-based nonprofit, extending my passion for inclusive, accessibility-first design into mission-driven spaces that serve diverse and underrepresented communities.

Projects

myPlanMember: A Complete Platform for Members and Admins

Senior Product Designer (UI/UX)

myPlanMember is a digital platform built to support educators and nonprofit professionals in navigating their financial, lifestyle, and retirement goals. The member experience includes personalized retirement planning tools, a library of video and article-based content, exclusive perks and discounts, and now a dedicated mobile app that extends these resources on the go. Alongside the member-facing website and app, I designed a robust admin portal from scratch—a powerful backend tool that gives administrators control over content, employee management, analytics, and permissions. Together, the website, mobile app, and admin portal create a dynamic, flexible ecosystem that supports users across all levels.

Team size: 16

Software: Figma, GitHub, Google Docs, Google Forms, Teams

What I worked on:

  • Led UX/UI design for the myPlanMember web platform and mobile app, ensuring consistency and scalability across devices.

  • Conducted user research through focus groups to uncover pain points and prioritize features for both web and mobile experiences.

  • Designed adaptive content modules that surface personalized video recommendations based on user behavior and engagement, creating a tailored, data-informed experience.

  • Produced user flows, wireframes, and high-fidelity prototypes for member- and admin-facing tools to validate and refine the end-to-end experience.

  • Designed the admin portal from the ground up, enabling content scheduling, media management (PDFs, videos, images), analytics dashboards, employee tools, and permission controls.

  • Internal testing with 35 employees, identifying usability issues, logging bugs in GitHub, and collaborating with developers to implement iterative improvements in real time.

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Designed and integrated accessibility-focused enhancements into the game’s UI, creating a more inclusive and user-friendly player experience.

Team size: 1

Software: Figma, Adobe Illustrator, Photoshop

What I worked on:

  • Enhanced audio feedback with visual cues to give players clearer, more intuitive awareness of in-game sound events.

  • Introduced customizable subtitle text sizing within Language settings, making it easier for players to adjust preferences and improving readability for diverse audiences.

  • Integrated speaker labels across the game’s narrative to increase dialogue clarity and help players easily follow conversations..

Resident Evil 2 — Accessibility Redesign

UI/UX Designer

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Santa Slays

UI Artist & UX Designer

“Santa Slays” is a festive adventure created for a game jam hosted by Activision Blizzard King's Veteran's Network. Players step into Santa's boots, embark on a merry quest to gather missing Christmas gifts, and must navigate safely by vanquishing evil snowmen, ensuring a successful present delivery just in time for Christmas.

Team size: 7

Software: Figma, Adobe Illustrator, Midjourney, Photoshop, Lightroom

What I worked on:

  • Designed a distinctive logo that blends Christmas and horror aesthetics, creating an immediate and intriguing representation of the game’s festive yet adventurous theme.

  • Generated concept art with MidJourney and refined visual elements in Photoshop and Lightroom to achieve a polished, cohesive design style.

  • Created core UI elements including button states, HUD components, credits, “How to Play,” and pause menu screens, while also contributing to the design of the win/lose screens.

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Smudg

Product Designer (UI/UX)

Smudg® is a beauty app that partners with brands and retailers worldwide to deliver hyper-personalized product recommendations. Acting like a personal sales assistant, it helps customers discover the right products for their skin, boosting engagement and loyalty.

Team size: 9

Software: Figma, Google Forms, Google Meet, Gmail

What I worked on:

  • Designed a user-friendly skin analysis quiz that personalized the customer journey by recommending curated beauty products tailored to each user’s unique needs.

  • Redesigned the navigation bar and onboarding/dashboard experiences to improve interactivity, streamline navigation, and deliver more personalized content, enhancing overall engagement.

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