Hi! I’m Daisy.

I’m a UI/UX Designer at PlanMember Financial Corporation, creating intuitive, accessible digital platforms that turn complex systems into human-centered experiences. My work is driven by problem-solving, collaboration, and thoughtful design that scales. Beyond my professional role, I volunteer with a faith-based nonprofit, extending my passion for inclusive, accessibility-first design into mission-driven spaces that serve diverse and underrepresented communities.

Thoughtfully crafted digital experiences shaped through research, iteration, accessibility, and modern design workflows.

Selected Case Studies

Redesigned the myPlanMember homepage across web and mobile to create a more personalized, content-first experience.

Role: Lead UI/UX Designer

Team size: 5

Software: Figma, Figma AI

My Contributions:

  • Redesigned the homepage experience across desktop and mobile, improving information architecture, visual hierarchy, and content discoverability.

  • Developed and evaluated multiple design concepts before synthesizing the strongest ideas into a single, cohesive experience that balances education with meaningful action.

  • Designed personalized homepage states, including Retirement Readiness experiences tailored to each member's progress.

  • Introduced new educational experiences, including MemberFocus™, MemberVideos™, and MemberShorts™, to encourage continuous learning and engagement.

  • Designed a responsive navigation system featuring a persistent bottom navigation for primary destinations and a complementary side navigation that extends the desktop navigation patterns for mobile.

  • Created interactive prototypes to validate user flows, navigation patterns, and responsive behaviors throughout the design process.

  • Leveraged Figma AI to accelerate interface exploration and rapidly generate supporting variations for the mobile navigation and Retirement Readiness states before refining them into production-ready designs.

myPlanMember — Personalized Homepage Redesign

Lead UI/UX Designer

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Designed and integrated accessibility-focused enhancements into the game’s UI, creating a more inclusive and user-friendly player experience.

Team size: 1

Software: Figma, Adobe Illustrator, Photoshop

My Contributions:

  • Enhanced audio feedback with visual cues to give players clearer, more intuitive awareness of in-game sound events.

  • Introduced customizable subtitle text sizing within Language settings, making it easier for players to adjust preferences and improving readability for diverse audiences.

  • Integrated speaker labels across the game’s narrative to increase dialogue clarity and help players easily follow conversations..

Resident Evil 2 — Accessibility Redesign

UI/UX Designer

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Santa Slays

UI Artist & UX Designer

“Santa Slays” is a festive adventure created for a game jam hosted by Activision Blizzard King's Veteran's Network. Players step into Santa's boots, embark on a merry quest to gather missing Christmas gifts, and must navigate safely by vanquishing evil snowmen, ensuring a successful present delivery just in time for Christmas.

Team size: 7

Software: Figma, Adobe Illustrator, Midjourney, Photoshop, Lightroom

My Contributions:

  • Designed a distinctive logo that blends Christmas and horror aesthetics, creating an immediate and intriguing representation of the game’s festive yet adventurous theme.

  • Generated concept art with MidJourney and refined visual elements in Photoshop and Lightroom to achieve a polished, cohesive design style.

  • Created core UI elements including button states, HUD components, credits, “How to Play,” and pause menu screens, while also contributing to the design of the win/lose screens.

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Smudg

UI/UX Designer

Smudg® is a beauty app that partners with brands and retailers worldwide to deliver hyper-personalized product recommendations. Acting like a personal sales assistant, it helps customers discover the right products for their skin, boosting engagement and loyalty.

Team size: 9

Software: Figma, Google Forms, Google Meet, Gmail

My Contributions:

  • Designed a user-friendly skin analysis quiz that personalized the customer journey by recommending curated beauty products tailored to each user’s unique needs.

  • Redesigned the navigation bar and onboarding/dashboard experiences to improve interactivity, streamline navigation, and deliver more personalized content, enhancing overall engagement.

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